Hi, I'm Sofia and welcome to Selini The Label! I've loved makeup for as long as I can remember with my favourite product always being lip gloss. This love for lip gloss developed into a business idea with a mission to make women feel empowered, confident and luxurious without breaking the budget. I hand-make luxurious, eco-friendly and affordable lip care products using vegan, cruelty-free and locally sourced ingredients, ensuring the best quality lip care while also doing my part in caring for the environment.
I am a proud Greek-Australian and want to integrate it into all parts of Selini - starting off with the name. Selini is named after the Greek word for moon and Selene, the goddess and personification of the moon according to Greek mythology.
Hope you enjoy my products and find your shine with our luxurious range!
Lots of love,
Sofia
